Analisa Teknologi Informasi dalam Mekanisme Pemasangan Iklan Sebagai Jaminan Pendapatan dengan Pendekatan Teori Computational Advertising (Studi Kasus Detikcom)

Taufik Rendi Anggara, Suhardi Suhardi

Abstract


Abstract— Internet is one of media of communication with the very rapid development. In Online Advertising company based in particular on Contextual Advertising for revenue assurance (Revenue Assurance) is higher than ever needs to be analyzed in depth theoretical approach is also relevant in order to get results and to solve problems.
Intisari— Internet merupakan salah satu media komunikasi dengan perkembangan yang sangat pesat. Pada perusahaan berbasis Online Advertising khususnya pada Contextual Advertising untuk mendapatkan jaminan pendapatan (Revenue Assurance) yang lebih tinggi dari sebelumnya perlu dilakukan analisa secara mendalam juga pendekatan teori agar mendapatkan hasil yang relevan serta dapat memecahkan masalah.
Kata Kunci— Internet, Computationa


Full Text:

PDF

References


Evans, David S., ―The Online Advertising Industry: Economics, Evolution, and Privacy‖, Journal of Economic Perspectives : Vol 23 No.3 (Summer 2009) Pages 37-60, American Economic Association.

Kushal Dave, and Vasudeva Varma, ―Computational Advertising: Contextual Factors for Leveraging User Interaction : Improved ad Retrieval & Ranking‖, WWW 2011 Ph. D. Symposium, March 28-April 1, 2011, Hiderabad, India, ACM 978-1-4503-0637-9/11/03.

Mattison, Rob., The Telco Revenue Assurance Handbook, XiT Press, Oakwood Hills, illinois, USA – 2005.

Trade and Investment Division (TID), ―Business Process Analysis, Guide to Simplify Trade Procedures‖,UNESCAP ISBN: 978-92-1-120588-6 ST/ESCAP/2558, Thailand (December,2009),.[Online]. Available : http://www.unescap.org/publications/detail.asp?id=1371

Ludmila Penicina, ―Knowledge Service Model for Business Process Design‖, 978-1-4577-1938-7/12 ©2011 IEEE

Rahmat. C. , Antonius, Algoritma dan Pemrograman dengan Bahasa C., Andi, Jogjakarta, 2010.

Eckel, Bruce , Thinking In C++, 2000, Volume 1-2, Prentice Hall.

IŠORAITĖ, Margarita., The Balanced Score Card Methode : From Theory to Practice,2008, INTELLECTUAL ECONOMICS, No. 1(3), p. 18–28, ISSN 1822-8038.

Harmon, P (2007), Business Process Change, A Guide for Businees Manager, BPM and Six Sigma Professionals, Second Edition., Morgan Kaufman.




DOI: http://dx.doi.org/10.22146/jnteti.v2i1.21

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Jurnal Nasional Teknik Elektro dan Teknologi Informasi (JNTETI)

JNTETI (Jurnal Nasional Teknik Elektro dan Teknologi Informasi)

Departemen Teknik Elektro dan Teknologi Informasi, Fakultas Teknik Universitas Gadjah Mada
Jl. Grafika No 2. Kampus UGM Yogyakarta 55281
+62 274 552305
jnteti@ugm.ac.id